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Zhongxin General Kicks Off 2026 with Red Envelopes, Firecrackers, and a ¥400 Million Sales Target

Zhongxin General employees lining up to receive traditional red envelopes and enter the factory on the first workday of 2026
Zhongxin General Electric Energy welcomed back its workforce for 2026 with firecrackers, hongbao ceremonies, and a company-wide pledge to hit ¥400 million RMB in sales. Three major projects — spanning Sichuan, Nepal, and Tibet — entered production on day one. Here's how China's transformer and switchgear manufacturer is starting the Year of the Horse at full speed.
Zhongxin General Deputy General Manager Zhou Shunyu distributing Spring Festival red envelopes to employees on the first day back, February 2026
Deputy General Manager Zhou Shunyu personally greets returning staff with traditional red envelopes on the first workday of the Year of the Horse.

Firecrackers, Incense, and Hongbao: How Zhongxin General Welcomes the New Year

The Spring Festival holiday has barely ended, but at Sichuan Zhongxin General Electric Energy Co., Ltd. (Zhongxin General), the energy is already at full throttle. On February 24, 2026, the company held its “Win 2026 — Charge Ahead, Start Strong” kickoff meeting, officially launching the new business year with ambition and momentum.

Firecrackers echoed across the factory grounds, red envelopes changed hands, and incense smoke drifted skyward — a full ceremonial send-off into what the company is calling its most ambitious year yet. With a ¥400 million RMB sales target on the board and three major contracts already in production, Zhongxin General is wasting no time.

Zhongxin General employees lining up to receive traditional red envelopes and enter the factory on the first workday of 2026
Staff return in high spirits — the red envelope queue at the factory entrance is a beloved Zhongxin General tradition marking the start of each Chinese New Year.
Firecrackers ring in the new year at Borui’an Energy Storage’s construction site — a joint venture between Zhongxin General Electric Energy and its Jiangsu partner-Anzfu Energy Technology , breaking ground on what will become a new production base for energy storage solutions.

Before the machines powered up, Zhongxin General observed its annual opening rituals. A firecracker ceremony filled the air with the sound and smoke that Chinese tradition associates with good fortune and the warding off of bad luck. This was followed by an incense-offering ceremony, where staff gathered to pray for a safe, smooth, and prosperous year of production ahead — a moment of collective intention before the year’s work truly begins.

Zhongxin General staff performing a traditional incense-offering ceremony after the firecracker ceremony on the first workday of 2026, praying for a safe and successful production year
Following the firecrackers, a traditional incense ceremony was held — a moment to wish for safety, quality, and success throughout 2026
Red envelopes received by Zhongxin General's sales department on the first day back after Spring Festival 2026
The sales team kicks off 2026 with a little extra motivation — red envelopes and a ¥400 million target to chase

One Goal, One Pledge: ¥400 Million in Sales for 2026

On the afternoon of February 24, Zhongxin General convened its “Win 2026 — Charge Ahead, Start Strong” kickoff meeting. Department heads signed formal commitment pledges — a practice that makes targets personal and accountability public. The company’s headline goal: ¥400 million RMB in sales by year-end. Leadership framed this not as a stretch goal but as a declaration — proof that Zhongxin General intends to lead the market, not follow it. In the Year of the Horse, the pace is set from day one.

Zhongxin General's first managing team meeting after Spring Festival 2026, with some team members still making their way back
The first managing team meeting of 2026 — not everyone is back yet, but the planning has already begun
Zhongxin General's first post-Spring Festival sales meeting in 2026, showing team members in discussion
Strategy, targets, and accountability: the sales team sets its course for the year ahead.

Three Projects, Full Speed from Day One

Production didn’t wait for the formalities to finish. By February 24 — the first official day on the factory floor — three flagship projects were already advancing in parallel:

Huadian Sichuan Guang’an Power Co., Ltd. — Energy-efficient transformer retrofit procurement. Q2 first-batch orders are scheduled for delivery by March 30.

Nepal Seno Hydropower Station EPC Project — Transformers, switchgear, and ancillary equipment entering critical manufacturing phases, targeting a high-quality first-batch completion.

Tibet Pazi Water Conservancy Hub & Irrigation Works — Production scheduling optimized to cut the delivery cycle by 20%.

Each contract represents a client’s trust. Each delivery date is a promise kept.

Built In-House, Delivered on Time

Zhongxin General's switchgear production line in operation on the first day back after Spring Festival 2026
The switchgear production line runs from day one — supplying projects across China and internationally
Zhongxin General dry-type transformer finished products stored in the temporary warehouse, ready for delivery
Dry-type transformers staged and ready — Zhongxin General’s production output speaks for itself
Zhongxin General distribution transformer finished products in the temporary storage warehouse
Distribution transformers awaiting dispatch — on-time delivery is a commitment, not a courtesy
Zhongxin General prefabricated cabin-type substation product, part of the company's integrated power solution offering
Zhongxin General’s prefabricated substation solutions — compact, reliable, and built for demanding environments.

2026 the year of horse is already in motion at Zhongxin General. With ceremonies honoring tradition, leadership walking the floor, and production lines humming before the holiday echo has faded, the company’s intent is clear. Whether it’s a transformer bound for a Sichuan power plant or switchgear destined for a Himalayan hydropower station, every product leaving the Zhongxin General floor carries the same guarantee: craftsmanship you can count on.

Learn more about Zhongxin General’s transformer, switchgear, and prefabricated substation solutions → [Home/Contact Us / Product Pages]

Kevin Z

About the Author

Kevin Z

Kevin Z

About the Author

Kevin Z

Kevin holds dual academic backgrounds in Electrical Engineering and English Language. He is a core member of two selective professional communities — a group of elite electrical engineers and a high-level ESL learning circle. With over 15 years of experience in international marketing and sales, Kevin currently serves as Director of International Trade at Zhongxin General.

Beyond his corporate role, Kevin is also a key member of a distinguished export business network based in Ningbo, Zhejiang — one of China’s most dynamic trade hubs. Through this circle of outstanding export enterprises, he gains deep exposure to best practices in business operations, management strategies, and global trade — insights he brings directly to his work and writing. Get in touch with Kevin by admin@zxtransformer.cn

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