Charting the Path Forward: 2025 Annual Marketing and Sales Conference

The 2025 Annual Marketing and Sales Conference united 40+ team members for strategic review, performance recognition, and team celebration. Leadership and sales managers collaborated on 2026 planning while celebrating achievements through awards and an evening banquet.

On January 26, 2026, Sichuan Zhongxin General Electric Energy Co., Ltd convened its comprehensive Annual Marketing and Sales Conference, bringing together the entire sales leadership team with senior management for a day of strategic reflection and forward planning. The event combined rigorous business review with enthusiastic team celebration, embodying our corporate culture of excellence and collaboration.

Table of Contents

Afternoon Strategic Session: Performance Review and 2026 Planning

The afternoon session assembled over 40 participants, including all sales managers and the complete senior leadership team: Chairwoman Li Xia, General Manager Zhang Shaokuan, Vice General Manager Xia Fawan, and Vice General Manager Li Xianming. Each sales manager delivered comprehensive presentations covering their 2025 annual achievements and detailed 2026 business plans.

The leadership team provided individual feedback and strategic guidance to each presenter, ensuring alignment between regional sales initiatives and corporate objectives. This interactive format fostered open dialogue about market challenges, customer needs, and growth opportunities across our diverse product portfolio including box-type substations, energy storage systems, and power distribution solutions.

2025 Annual Marketing and Sales Conference - panoramic view of conference hall with 40+ attendees including sales managers and senior leadership — *Full gathering of sales team together with leadership and management team at the Annual Marketing and Sales Conference*

Sales manager presenting annual report and 2026 business plan at conference podium — *Sales manager delivering annual performance review and strategic plan for 2026*

Recognizing Excellence: Best Contribution Award Ceremony

A highlight of the conference was the presentation of Best Contribution Awards, recognizing outstanding sales performance and exemplary dedication throughout 2025. Marketing center representatives presided over the award ceremony, celebrating individuals and teams who exceeded targets, demonstrated innovative customer solutions, and embodied our corporate values.

Marketing center staff presenting Best Contribution Award to outstanding sales personnel — *Marketing center representative presenting the Best Contribution Award in recognition of exceptional 2025 performance*

Evening Celebration: Building Bonds Beyond Business

As afternoon sessions concluded, the conference transitioned into an energetic evening banquet that brought the team together in celebration. The atmosphere shifted from formal business discussions to genuine camaraderie, with team members sharing stories, acknowledging mutual support, and strengthening the interpersonal connections that drive our collaborative success.

Sales Manager Li delighted attendees with a heartfelt musical performance, showcasing the diverse talents within our team and setting a warm, convivial tone for the evening. Colleagues exchanged toasts within their sales groups, celebrating shared victories and renewing commitments for the year ahead.

Sales Manager Li performing song at annual conference banquet — *Sales Manager Li Tong’s musical performance adding warmth and entertainment to the banquet celebration*

Sales team members raising glasses in toast at annual banquet celebration — *Sales team members toasting to collective achievements and future collaboration*

The evening culminated with Chairwoman Li Xia personally visiting each marketing group to share toasts and words of encouragement. Her presence at each table underscored the leadership’s commitment to recognizing individual contributions and maintaining direct connection with the teams driving our market success.

Chairman Li Xia sharing toasts with marketing teams at annual banquet tables — *Chairman Li Xia personally toasting with each marketing team, expressing gratitude and encouragement for 2026*

Looking Ahead: United for 2026 Growth

The 2025 Annual Marketing and Sales Conference concluded in an atmosphere of passion and determination. Participants left energized by clear strategic direction, motivated by recognition of past achievements, and strengthened by the bonds of teamwork. As we enter 2026, our sales organization stands ready to capture new opportunities in energy infrastructure, renewable energy integration, and power distribution modernization across regional and national markets.

The conference reaffirmed our core principle: sustainable business growth is built not just on products and markets, but on the talented, committed people who serve our customers with excellence every day.

About Our Sales Organization

Sichuan Zhongxin General Electric Energy’s marketing and sales teams serve utility companies, industrial facilities, renewable energy developers, and infrastructure projects across China and the Global. Our customer-focused approach combines technical expertise in power equipment with responsive service and customized solutions for diverse electrical distribution needs.

Assembled prefabricated modular substation for Aktau port Kazakhstan — 15 m × 10.5 m × 3.7 m complete unit, Zhongxin General Chengdu

Custom Prefabricated Modular Substation for Aktau Port, Kazakhstan — A Belt & Road Power Infrastructure Case Study

[email protected] March 30, 2026

Zhongxin General engineered a purpose-built 2×800 kVA prefabricated modular substation for Kazakhstan’s Aktau container port — a Belt & Road flagship hub on the Caspian Sea. The 15 m × 10.5 m × 3.7 m unit was split into 5 factory-complete transport modules and delivered 4,500 km overland via Horgos, featuring 14-unit KYN28-12 switchgear, own-manufactured ZHONGXIN GENERAL dry-type transformers, and a climate-adaptive environmental control system engineered for Aktau’s harsh coastal conditions.

SZ13-8000/120 OLTC transformer at Lianyungang port ready for vessel loading — China export DR Congo view 1

When Your Transformer Doesn’t Fit the Ship: A Real Lesson in Large Equipment Export Logistics from China

[email protected] March 25, 2026

A real account of what happened when the allocated vessel space at Shanghai Port could not accommodate an 8,000 kVA 120kV OLTC transformer main tank during export to a DR Congo power station project — the rerouting to Lianyungang Port, the two-and-a-half-month delay, and the practical lessons learned. Written for international buyers and EPC procurement teams planning to source large power transformers from China. Includes recommendations on vessel space booking, port selection for heavy-lift cargo, nitrogen transport verification, and split shipment planning.

Heavy transport truck carrying SZ13-8000/120 OLTC transformer leaving Zhongxin General factory 7PM, 16th, September 2025

8000kVA 120kV OLTC Power Transformer Exported to DR Congo — Full Project Case Study

[email protected] March 25, 2026

Zhongxin General exported a SZ13-8000/120 on-load tap-changing power transformer — 8,000 kVA, 120kV class, 27.8 tonnes total weight — to a power station project in the Democratic Republic of Congo. Independent quality inspection was personally overseen by a former General Manager of Chint Electric’s transformer division. The shipment navigated a real-world logistics challenge when vessel space constraints at the original port required rerouting via Lianyungang. The unit arrived at Mtwara Port, Tanzania on February 4, 2026, with package condition verified as no damage. Switchgear supplied as part of the complete package.

From ZX TRANSFORMER to ZHONGXIN GENERAL: Our Brand Has a New Name

[email protected] March 20, 2026

Effective March 2026, Sichuan Zhongxin General Electric Energy Co., Ltd. has officially rebranded its international identity from ZX TRANSFORMER to ZHONGXIN GENERAL — aligning with our product nameplate identity and reflecting an expanded portfolio that now spans transformers, switchgear, prefabricated substations, energy storage, and EV charging infrastructure. Our website, legal entity, products, team, and certifications remain unchanged.

SZ20-31500/35 OLTC transformer fully installed on substation foundation — Jing Teng Energy Alar City Xinjiang

31,500 kVA OLTC Transformer Powers New 35kV Substation for Alar Jing Teng Energy — Xinjiang

[email protected] March 19, 2026

Zhongxin General delivered a SZ20-31500/35 on-load tap-changing transformer for Jing Teng Energy Co., Ltd.’s new dedicated 35kV substation at their Alar City, Xinjiang industrial production base. Rated at 31,500 kVA with a 7-position OLTC providing ±7.5% on-load voltage regulation, this unit was delivered January 12, 2026 and confirmed in full operation by March 2026. This case study covers the complete project lifecycle: factory manufacturing, delivery, on-site installation, and commissioned operation. Also available in 33kV, 34.5kV and 36kV for international substation projects.

Zhongxin General management and sales team — Sichuan Zhongxin General Electric Energy Co., Ltd., China

We’re Recruiting: Part-Time Regional Business Representatives Worldwide | Zhongxin General

[email protected] March 18, 2026

Zhongxin General is recruiting part-time regional business representatives worldwide — a flexible, commission-based opportunity for energy and electrical industry professionals to represent a Chinese National Little Giant transformer manufacturer in their local market. Ideal for professionals with existing networks in utilities, EPC contracting, renewable energy, or industrial power. Fully remote, work around your existing schedule. Compensation and terms discussed individually by email.